A multi-year effort from inception to launch supporting a key pillar of MasterClass’s core brand strategy, we teamed up with Hulu and Titmouse Animation Studios to create a new four-part Pinky and the Brain series parodying MasterClass: “The Brain teaches World Domination.” Debuting as part of Animaniacs Season 3, viewers could learn from Brain firsthand the art of strategy and subterfuge, how he came to be the mastermind he is today, and how they could follow in his prodigious pawprints. 

 

The campaign was supported via social and comms, won two Clio awards for creative content and partnerships, and a Webby for Branded Video.

 

Watch the episodes: 
Ep. 1: Meet Your Instructor  
Ep. 2: Finding Your Assistant
Ep. 3: Disguises and the Art of Subterfuge  
Ep. 4: Analyzing your Adversaries